Everything should be as simple as it can be, but not simpler. - A. Einstein.
We confess… we’re not big fans of traditional online insurance software. In fact, it kind of makes us angry. The current landscape of insurance electronic application approaches seems to divide the world into 2 groups: the weak and the complex.
On one hand, there are countless versions of simple online form-fillers and so-called smart PDFs that are anything but. They have a hammer and all the world’s a nail. They expect your products to be devoid of business rules enough to conform to their take-it-or-leave-it approach. You end up having to pick up the slack with extra underwriting, extra processing, extra error correction, and extra agent training. Weak.
On the other hand, a similar variety of application systems are becoming increasingly complex, trying to attract attention with distracting bells and whistles that still force a one-size-fits-all approach. In the race to one-up, systems become overkill, requiring extensive training and personnel until the complexity makes it worthwhile for only the largest of carrier operations. Carriers and brokers are forced to be swept along in this tide of complexity, which often fails to address the core needs of e-applications in the first place. Complex, and yet still weak.
As a result, we’ve broken the mold by creating a turnkey solution that is driven by these bedrock principles:
1. REDUCE SALES FRICTION
No one gets to benefit from your products if applying for them is either too complex or too error-prone.
2. EMPOWER THE AGENT
The easier it is to do business with you, the more business you’ll do.
3. MAKE THE HARD STUFF EASY
Compliance regulations, underwriting and application rules, and app collection processes are vital but should be invisible to the agent and applicant.
After a decade of working with insurance carriers, IMOs, TPAs, and employee benefit systems, we determined there was a simpler way to bring value to electronic applications. We’re passionate about solutions whose form and function are laser-focused on the essentials that truly add value. Our team is comprised of veterans with decades of experience who know where the pain points are in both the front-end sale and the back-end processing. We’ve built the ultimate machine for capturing and delivering insurance applications for your product lines. Skip the weak or complex… drive your business with a simply powerful and powerfully simple Application Machine.